Webinar Series

July 24-28, 2017

OVERVIEW


There is a shift in B2B marketing towards precision. Marketing teams are not only expected to drive leads, but to drive orchestrated dialog with key decision makers. The new Buyer Insights & Intelligence Series will address the phases of this process from building out rich buyer profiles and personas, to developing contextual messaging and compelling content.

MONDAY’S SESSIONS

JULY 24th • 12 PM ET

Putting Personas to Work: Turn Buyer Insight into Powerful Action

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FEATURING

Tim Cook • The Mx Group

JULY 24th • 2 PM ET

Buyers Are People, Not Accounts: 4 Key Steps To Defining & Engaging Target Prospects

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FEATURING

Emily Wingrove • Synthio

JULY 24th • 3 PM ET

Insights For Insights: Understanding Buyer Expectations With Peer Reviews

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FEATURING

Mark Myers • G2 Crowd

TUESDAY’S SESSIONS

JULY 25th • 12 PM ET

4 Ways Measurement Is Making Sales & Marketing Smarter About Their Buyers

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FEATURING

Dayna Rothman • BrightFunnel

JULY 25th • 2 PM ET

The One Metric That Identifies Qualified Buyers

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FEATURING

Elle Woulfe • LookBookHQ

JULY 25th • 3 PM ET

All About That Growth: Streamlining Processes To Connect With Key Prospects

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FEATURING

Ned Leutz • ZoomInfo

WEDNESDAY’S SESSIONS

JULY 26TH • 12 PM ET

5 Keys To Orchestrating ABM Plays To Connect With Your Key Buyers

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FEATURING

Brandon Redlinger • Engagio

JULY 26TH • 2 PM ET

How AI Is Driving Account-First Marketing & Sales

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FEATURING

Nipul Chokshi • Lattice Engines

JULY 26TH • 3 PM ET

Proven ABM Campaigns To Engage And Convert Your Target Audience

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FEATURING

Andre Yee • Triblio

THURSDAY’S SESSIONS

JULY 27TH • 12 PM ET

Gaining Account Context For Lead Engagement And Measurement

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FEATURING

Feng Hong • Full Circle Insights

JULY 27TH • 2 PM ET

The Call For Relevance Among B2B Buyers: Insights Into The 2017 Buyer Behavior Study

lisa-ames-leadership-web

FEATURING

Lisa Ames • Demandbase

FRIDAY’S SESSION

JULY 28TH • 12 PM ET

7 Steps to Creating Audience-Driven Content & Demand Gen Nirvana

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FEATURING

Jessica Lavery • Veracode

SPONSORS

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