Webinar Series

NOW ON-DEMAND

OVERVIEW


There is a shift in B2B marketing towards precision. Marketing teams are not only expected to drive leads, but to drive orchestrated dialog with key decision makers. The new Buyer Insights & Intelligence Series will address the phases of this process from building out rich buyer profiles and personas, to developing contextual messaging and compelling content.

MONDAY’S SESSIONS

ON-DEMAND

Putting Personas to Work: Turn Buyer Insight into Powerful Action

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FEATURING

Tim Cook • The Mx Group

ON-DEMAND

Buyers Are People, Not Accounts: 4 Key Steps To Defining & Engaging Target Prospects

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FEATURING

Emily Wingrove • Synthio

ON-DEMAND

Insights For Insights: Understanding Buyer Expectations With Peer Reviews

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FEATURING

Mark Myers • G2 Crowd

TUESDAY’S SESSIONS

ON-DEMAND

4 Ways Measurement Is Making Sales & Marketing Smarter About Their Buyers

dayna-rothman

FEATURING

Dayna Rothman • BrightFunnel

ON-DEMAND

The One Metric That Identifies Qualified Buyers

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FEATURING

Elle Woulfe • LookBookHQ

ON-DEMAND

All About That Growth: Streamlining Processes To Connect With Key Prospects

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FEATURING

Ned Leutz • ZoomInfo

WEDNESDAY’S SESSIONS

ON-DEMAND

5 Keys To Orchestrating ABM Plays To Connect With Your Key Buyers

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FEATURING

Brandon Redlinger • Engagio

ON-DEMAND

How AI Is Driving Account-First Marketing & Sales

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FEATURING

Nipul Chokshi • Lattice Engines

ON-DEMAND

Proven ABM Campaigns To Engage And Convert Your Target Audience

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FEATURING

Andre Yee • Triblio

THURSDAY’S SESSIONS

ON-DEMAND

Gaining Account
Context For Lead
Engagement And
Measurement

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FEATURING

Feng Hong • Full Circle Insights

ON-DEMAND

The Call For Relevance
Among B2B Buyers:
Insights Into The
2017 Buyer Behavior
Study

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FEATURING

Lisa Ames • Demandbase

ON-DEMAND

Replay: 4 Ways Measurement Is Making Sales & Marketing Smarter About Their Buyers

dayna-rothman

FEATURING

Dayna Rothman • BrightFunnel

FRIDAY’S SESSION

ON-DEMAND

7 Steps to Creating Audience-Driven Content & Demand Gen Nirvana

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FEATURING

Jessica Lavery • Veracode

ON-DEMAND

Replay: The One Metric That Identifies Qualified Buyers

elle_crop

FEATURING

Elle Woulfe • LookBookHQ

ON-DEMAND

Replay: All About That Growth: Streamlining Processes To Connect With Key Prospects

ned_headshot

FEATURING

Ned Leutz • ZoomInfo

SPONSORS

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