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Buyers Are People, Not Accounts: 4 Key Steps To Defining & Engaging Target Prospects

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OVERVIEW

In this session, Emily Wingrove of Synthio will share a step-by-step guide to aligning with the realization that ABM requires strong personalization and relevance—which is near impossible without targeting specific stakeholders within accounts.

The session will also cover:

  • Fine tuning who you should be targeting with your marketing efforts;
  • Tips for taking personas to the next level with account personas and contact personas;
  • Tactics for identifying accounts that fit target personas; and
  • Key steps to tailoring messaging to address specific segments and roles.

Emily Wingrove

Director of Marketing
Synthio

Matthew Wellschlager

VP Marketing
Ceros

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