In this session, Emily Wingrove of Synthio will share a step-by-step guide to aligning with the realization that ABM requires strong personalization and relevance—which is near impossible without targeting specific stakeholders within accounts.
The session will also cover:
- Fine tuning who you should be targeting with your marketing efforts;
- Tips for taking personas to the next level with account personas and contact personas;
- Tactics for identifying accounts that fit target personas; and
- Key steps to tailoring messaging to address specific segments and roles.