Today’s B2B marketing is powered by marketing automation, content marketing strategies and personalization opportunities. In this new world, insightful and actionable buyer personas are critical for marketers. That word “actionable” is key, because why bother creating personas that will be filed away after planning season is over? Personas have real power when they’re used to maximize your marketing efforts every day.
In this webinar, we’ll cover everything you need to get your personas really working for you, including how to: