Mark Kilens
Drift
Kate Adams
Drift
Forget About Forms: Improving The Customer Experience With Conversations
- Aired JULY 19, 2019
- On Demand
Speakers:
Overview
Research shows that company websites are one of the top three resources B2B buyers turn to when considering a purchase. Striking up conversations on your website can not only offer buyers a genuine buying experience, but also provide unique insights into their needs and pain points.
During this webcast, the experts at Drift will share tips and best practices for turning conversations on a company website into actionable insights to accelerate deals. Attendees will also learn how automation through the power of chatbots can further streamline data collection and give your buyers the information they need — when they need it.
Other topics of discussion will include:
- Why conversational marketing is gaining momentum within the B2B marketplace;
- How conversational data fuels both marketing and sales efforts to offer consistent customer experiences;
- How this insight can help marketing and sales teams stay proactive in often hectic deals; and
- In-depth examples of how best-in-class B2B marketing and sales teams are utilizing chatbots to gain deeper insights into buyer needs.
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