Demand Gen Report’s 2020 B2B Buyer Behavior Study will feature a first look at how the crisis has impacted purchase decisions among B2B organizations. This session will preview that brand-new data and offer insights into how sales and marketing teams will need to adapt to the new budget realities and new rules of engagement buyers will expect moving forward. 

The webcast will look at the changing expectations of buyers, evolving roles of different members of buying committees, emerging channels, influences in vendor selection and new factors that may accelerate or extend buying decisions. 

In addition to sharing the latest findings from the 2020 Buyer Behavior Study, this session will provide examples and insights into how tactics and strategies such as intent data, account-based advertising strategies and personalization are likely to impact buying decisions as we emerge from this crisis. 

During this webinar, experts from Demandbase will share deeper insights into this year’s research and discuss how these insights on B2B buyer behavior are impacting go-to-market initiatives, including: