We all know the average number of touches it takes to get a lead to engage with sales is more than two, and yet that’s the average number of touches an SDR puts on leads before moving on. The truth is, sales is great at working spicy, burn-your-hand hot leads, but tends to leave “everything else” to fall by the wayside. And that’s OK! Sales should focus on building relationships and closing deals — but where does that leave the lukewarm yet hard-earned leads that are left in your funnel?

In this session, we’ll discuss how common gaps in the lead management process can unnecessarily perpetuate poor lead engagement, and how Intelligent Virtual Assistants can help close those gaps without putting a drain on marketing or sales resources. We’ll explore: