With 67% of B2B buyer journeys taking place digitally, modern ABM is shaping towards higher digital engagement as the main approach to influence buying groups. However, ignoring key signals, poor data quality and siloed execution are making it hard to engage with target accounts across channels, resulting in marketing budget waste.  

The question is: What will you do to ensure you’re showing up consistently with the right message at the right time? In this session, you will learn how to: