With 67% of B2B buyer journeys taking place digitally, modern ABM is shaping towards higher digital engagement as the main approach to influence buying groups. However, ignoring key signals, poor data quality and siloed execution are making it hard to engage with target accounts across channels, resulting in marketing budget waste.
The question is: What will you do to ensure you’re showing up consistently with the right message at the right time? In this session, you will learn how to:
- Use intent signals to identify which stage of the buyer journey your target accounts are and what use cases they are interested in;
- Architect and deploy automated personalized buying experiences to help drive higher engagement with B2B buying groups; and
- Use first-party intent data and unmask anonymous visitors to retarget with relevant messages in your ads, website, email and sales outreach.
