This webinar will showcase how to transform marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent. 

Join TechTarget CMO John Steinert and Brenna Lenoir, Director of Field Marketing for HR and Talent Management software leader Cornerstone OnDemand, as they discuss Cornerstone’s journey from legacy demand generation to ABM. The session will deliver specific insight into how Cornerstone has re-aligned sales and marketing, evolved performance metrics and put in place the right data, systems and processes to drive sustained success and realize the full potential of ABM. You’ll walk away with an understanding of how intent data and real buying group activity can be leveraged within core marketing and sales technologies to understand and maximize revenue impact with key accounts. 

Key takeaways will include:

Tech Target Logo