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Tools & Tactics To Help Improve Outcomes

At Key Engagement Points

Overview

When asked to rank their organization’s top priorities for 2017, 75% of respondents to the Demand Gen Report Benchmark Study cited “Improving Campaign Results” as their top priority.

As campaigns continue to shift towards a focus on target audiences, the Campaign Optimization Series has been a helpful source of guidance to effectively analyze Q1 results and improve plans for the remainder of the year.

During this week-long webinar series, you will learn about all the foundational elements of successful campaigns, including how to:

  • Improve the depth and accuracy of your database to reach targeted audiences;
  • Develop the right content offers and CTAs;
  • Expand your content library to drive campaigns; and
  • Adjust campaign elements and offers based on results.

Webinar Series

NOW ON-DEMAND

Featured Speakers

Sessions

morgan

Morgan Welch

ON-DEMAND

Which Campaign Metrics Really Matter?

Measurement and reporting was one of the top priorities in Demand Gen Report’s 2017 Benchmark survey.

victor_resized

Victor Kippes

ON-DEMAND

Transform Event Data Into Actionable Information That Accelerates Conversions

As a B2B marketer, odds are good that you are challenged with generating increased demand with tight or limited budgets.

melissa_barkerheadshot

Melissa Barker

ON-DEMAND

The Ultimate Campaign Planning Framework

Not sure where to start with your campaign and content plan?

than

Than Tran

ON-DEMAND

New Models For Developing Account-based Strategies And Campaigns Across Marketing And Sales

Sales and marketing leaders need to identify the right accounts to execute an effective go-to-market campaign strategy.

bonnie

Bonnie Crater

ON-DEMAND

4 Reporting Categories That Drive Actionable Insights And Smarter Decision Making

Marketing’s scope of responsibilities continues to increase—while the tools to help surface actionable insights are not on pace with all the added responsibilities.

john_resized

John Hurley

ON-DEMAND

Mastering The Data Trifecta: How To Inject Campaigns With Flawless Data

In this webinar, you’ll learn how a groundbreaking approach to leveraging state-of-the-art data paves the way for better campaign predictions, reach, and ROI.

klaudia

Klaudia Tirico

ON-DEMAND

What’s Working In B2B Content Marketing: Research & Use Cases To Optimize Your Campaigns

B2B buyers are increasingly relying on content to influence their purchase decisions.

dana

Dana Harder

ON-DEMAND

The 5 Realities of Influencer Marketing

After years of making headway in the B2C world, influencer marketing has officially “arrived” in B2B.

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