[mk_page_section bg_image=”https://webinars.demandgenreport.com/wp-content/uploads/2017/03/cos17_0317_header.jpg” bg_stretch=”true” enable_3d=”true” sidebar=”sidebar-1″][vc_column][vc_empty_space height=”220px”][mk_image src=”https://webinars.demandgenreport.com/wp-content/uploads/2017/03/cos17_logo.png” image_size=”full” align=”center”][mk_fancy_title tag_name=”h1″ color=”#ffffff” size=”31″ force_font_size=”true” size_smallscreen=”16″ size_tablet=”19″ size_phone=”19″ line_height=”78″ font_weight=”900″ margin_top=”73″ margin_bottom=”0″ font_family=”Bitter” font_type=”google” align=”center” animation=”left-to-right”]Tools & Tactics To Help Improve Outcomes[/mk_fancy_title][mk_fancy_title tag_name=”h1″ color=”#ffffff” size=”80″ force_font_size=”true” size_smallscreen=”55″ size_tablet=”38″ size_phone=”38″ line_height=”79″ font_weight=”900″ margin_bottom=”120″ font_family=”Bitter” font_type=”google” align=”center” animation=”left-to-right”]At Key Engagement Points[/mk_fancy_title][vc_empty_space height=”145px”][/vc_column][/mk_page_section][mk_page_section][vc_column][mk_fancy_title tag_name=”h3″ color=”#545454″ size=”36″ margin_top=”41″ margin_bottom=”0″ font_family=”Lato” font_type=”google” align=”center” animation=”fade-in”]Overview[/mk_fancy_title][/vc_column][/mk_page_section][vc_row][vc_column][mk_divider style=”shadow_line” margin_top=”0″][/vc_column][/vc_row][mk_page_section][vc_column width=”3/4″][vc_empty_space][vc_column_text animation=”left-to-right”]When asked to rank their organization’s top priorities for 2017, 75% of respondents to the Demand Gen Report Benchmark Study cited “Improving Campaign Results” as their top priority.

As campaigns continue to shift towards a focus on target audiences, the Campaign Optimization Series has been a helpful source of guidance to effectively analyze Q1 results and improve plans for the remainder of the year.

During this week-long webinar series, you will learn about all the foundational elements of successful campaigns, including how to:

[/vc_column_text][/vc_column][vc_column width=”1/4″][mk_padding_divider size=”45″][vc_icon icon_fontawesome=”fa fa-calendar” color=”custom” size=”xl” align=”center” css_animation=”fadeInRight” custom_color=”#e67631″][mk_fancy_title tag_name=”h3″ color_style=”gradient_color” grandient_color_from=”#828282″ grandient_color_to=”#424242″ grandient_color_angle=”horizontal” size=”21″ line_height=”87″ font_weight=”300″ margin_bottom=”0″ font_family=”Lato” font_type=”google” align=”center” animation=”right-to-left”]Webinar Series[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#545454″ size=”27″ font_weight=”900″ txt_transform=”uppercase” margin_bottom=”0″ font_family=”Lato” font_type=”google” align=”center” animation=”right-to-left”]NOW ON-DEMAND[/mk_fancy_title][vc_btn title=”VIEW ALL SESSIONS” style=”gradient-custom” gradient_custom_color_1=”#e67631″ gradient_custom_color_2=”#d3502c” size=”lg” align=”center” css_animation=”fadeInRight” link=”url:http%3A%2F%2Fevent.on24.com%2Fwcc%2Fr%2F1392081%2FD8B918F53C5EE34A7E4AF61F4D8EB480%2F99724||target:%20_blank|”][/vc_column][/mk_page_section][mk_page_section][vc_column][vc_empty_space height=”22px”][/vc_column][/mk_page_section][mk_page_section bg_image=”https://webinars.demandgenreport.com/wp-content/uploads/2017/03/cos17_0317_kickoff_header.jpg” bg_color=”#f2f2f2″ bg_stretch=”true” enable_3d=”true” sidebar=”sidebar-1″][vc_column][mk_padding_divider size=”53″][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”36″ font_family=”Lato” font_type=”google” align=”center”]Featured Speakers[/mk_fancy_title][/vc_column][vc_column][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”2/3″][mk_image_slideshow images=”169,170″ image_width=”1400″ image_height=”494″ effect=”slide” slideshow_speed=”5500″ pause_on_hover=”true”][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/mk_page_section][mk_page_section sidebar=”sidebar-1″][vc_column][mk_fancy_title tag_name=”h3″ color=”#545454″ size=”36″ margin_top=”41″ margin_bottom=”0″ font_family=”Lato” font_type=”google” align=”center”]Sessions[/mk_fancy_title][/vc_column][/mk_page_section][vc_row][vc_column][mk_divider style=”shadow_line” margin_top=”0″][/vc_column][/vc_row][mk_page_section sidebar=”sidebar-1″][vc_column width=”1/4″][mk_padding_divider size=”55″][vc_single_image image=”151″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css_animation=”fadeInLeft”][mk_fancy_title tag_name=”h3″ color=”#545454″ size=”25″ line_height=”85″ font_weight=”bold” font_family=”Lato” font_type=”google” align=”center” animation=”left-to-right”]Morgan Welch

[/mk_fancy_title][mk_padding_divider size=”19″][/vc_column][vc_column width=”3/4″][mk_padding_divider size=”51″][mk_fancy_title color=”#565656″ size=”20″ font_weight=”500″ font_family=”Lato” font_type=”google” animation=”right-to-left”]ON-DEMAND[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#565656″ size=”38″ force_font_size=”true” size_phone=”25″ font_weight=”bolder” margin_bottom=”0″ font_family=”Lato” font_type=”google” animation=”right-to-left”]Which Campaign Metrics Really Matter?[/mk_fancy_title][mk_fancy_title tag_name=”h4″ color=”#565656″ size=”20″ font_weight=”300″ font_family=”Lato” font_type=”google” animation=”right-to-left”]Measurement and reporting was one of the top priorities in Demand Gen Report’s 2017 Benchmark survey.[/mk_fancy_title][vc_btn title=”VIEW NOW” style=”gradient-custom” gradient_custom_color_1=”#e67631″ gradient_custom_color_2=”#d3502c” size=”lg” align=”left” css_animation=”fadeInRight” link=”url:http%3A%2F%2Fevent.on24.com%2Fwcc%2Fr%2F1400504%2F4703D87494EA38130D8F855E1105200B||target:%20_blank|” el_class=”buttonwidth”][vc_column_text][/vc_column_text][mk_padding_divider size=”51″][/vc_column][/mk_page_section][mk_page_section bg_color=”#f2f2f2″ sidebar=”sidebar-1″][vc_column width=”1/4″][mk_padding_divider size=”55″][vc_single_image image=”53″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css_animation=”fadeInLeft”][mk_fancy_title tag_name=”h3″ color=”#545454″ size=”25″ line_height=”85″ font_weight=”bold” font_family=”Lato” font_type=”google” align=”center” animation=”left-to-right”]Victor Kippes

[/mk_fancy_title][mk_padding_divider size=”19″][/vc_column][vc_column width=”3/4″][mk_padding_divider size=”51″][mk_fancy_title color=”#565656″ size=”20″ font_weight=”500″ font_family=”Lato” font_type=”google” animation=”right-to-left”]ON-DEMAND[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#565656″ size=”38″ force_font_size=”true” size_phone=”25″ font_weight=”bolder” margin_bottom=”0″ font_family=”Lato” font_type=”google” animation=”right-to-left”]Transform Event Data Into Actionable Information That Accelerates Conversions[/mk_fancy_title][mk_fancy_title tag_name=”h4″ color=”#565656″ size=”20″ font_weight=”300″ font_family=”Lato” font_type=”google” animation=”right-to-left”]As a B2B marketer, odds are good that you are challenged with generating increased demand with tight or limited budgets.[/mk_fancy_title][vc_btn title=”VIEW NOW” style=”gradient-custom” gradient_custom_color_1=”#e67631″ gradient_custom_color_2=”#d3502c” size=”lg” align=”left” css_animation=”fadeInRight” link=”url:http%3A%2F%2Fevent.on24.com%2Fwcc%2Fr%2F1392470%2F7D25F425C536359679B4815B22C42890||target:%20_blank|” el_class=”buttonwidth”][vc_column_text][/vc_column_text][mk_padding_divider size=”51″][/vc_column][/mk_page_section][mk_page_section sidebar=”sidebar-1″][vc_column width=”1/4″][mk_padding_divider size=”55″][vc_single_image image=”69″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css_animation=”fadeInLeft”][mk_fancy_title tag_name=”h3″ color=”#545454″ size=”25″ line_height=”85″ font_weight=”bold” font_family=”Lato” font_type=”google” align=”center” animation=”left-to-right”]Melissa Barker

[/mk_fancy_title][mk_padding_divider size=”19″][/vc_column][vc_column width=”3/4″][mk_padding_divider size=”51″][mk_fancy_title color=”#565656″ size=”20″ font_weight=”500″ font_family=”Lato” font_type=”google” animation=”right-to-left”]ON-DEMAND[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#565656″ size=”38″ force_font_size=”true” size_phone=”25″ font_weight=”bolder” margin_bottom=”0″ font_family=”Lato” font_type=”google” animation=”right-to-left”]The Ultimate Campaign Planning Framework[/mk_fancy_title][mk_fancy_title tag_name=”h4″ color=”#565656″ size=”20″ font_weight=”300″ font_family=”Lato” font_type=”google” animation=”right-to-left”]Not sure where to start with your campaign and content plan?[/mk_fancy_title][vc_btn title=”VIEW NOW” style=”gradient-custom” gradient_custom_color_1=”#e67631″ gradient_custom_color_2=”#d3502c” size=”lg” align=”left” css_animation=”fadeInRight” link=”url:http%3A%2F%2Fevent.on24.com%2Fwcc%2Fr%2F1397271%2FF8344E1DFBB33DB6A1610BA477AE9D57||target:%20_blank|” el_class=”buttonwidth”][vc_column_text][/vc_column_text][mk_padding_divider size=”51″][/vc_column][/mk_page_section][mk_page_section bg_color=”#f2f2f2″ sidebar=”sidebar-1″][vc_column width=”1/4″][mk_padding_divider size=”55″][vc_single_image image=”152″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css_animation=”fadeInLeft”][mk_fancy_title tag_name=”h3″ color=”#545454″ size=”25″ line_height=”85″ font_weight=”bold” font_family=”Lato” font_type=”google” align=”center” animation=”left-to-right”]Than Tran

[/mk_fancy_title][mk_padding_divider size=”19″][/vc_column][vc_column width=”3/4″][mk_padding_divider size=”51″][mk_fancy_title color=”#565656″ size=”20″ font_weight=”500″ font_family=”Lato” font_type=”google” animation=”right-to-left”]ON-DEMAND[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#565656″ size=”38″ force_font_size=”true” size_phone=”25″ font_weight=”bolder” margin_bottom=”0″ font_family=”Lato” font_type=”google” animation=”right-to-left”]New Models For Developing Account-based Strategies And Campaigns Across Marketing And Sales
[/mk_fancy_title][mk_fancy_title tag_name=”h4″ color=”#565656″ size=”20″ font_weight=”300″ font_family=”Lato” font_type=”google” animation=”right-to-left”]Sales and marketing leaders need to identify the right accounts to execute an effective go-to-market campaign strategy.[/mk_fancy_title][vc_btn title=”VIEW NOW” style=”gradient-custom” gradient_custom_color_1=”#e67631″ gradient_custom_color_2=”#d3502c” size=”lg” align=”left” css_animation=”fadeInRight” link=”url:http%3A%2F%2Fevent.on24.com%2Fwcc%2Fr%2F1400484%2FC6D80153BBEC9C84B2154C08AD1957B5||target:%20_blank|” el_class=”buttonwidth”][vc_column_text][/vc_column_text][mk_padding_divider size=”51″][/vc_column][/mk_page_section][mk_page_section bg_color=”#ffffff” sidebar=”sidebar-1″][vc_column width=”1/4″][mk_padding_divider size=”55″][vc_single_image image=”177″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css_animation=”fadeInLeft”][mk_fancy_title tag_name=”h3″ color=”#545454″ size=”25″ line_height=”85″ font_weight=”bold” font_family=”Lato” font_type=”google” align=”center” animation=”left-to-right”]Bonnie Crater

[/mk_fancy_title][mk_padding_divider size=”19″][/vc_column][vc_column width=”3/4″][mk_padding_divider size=”51″][mk_fancy_title color=”#565656″ size=”20″ font_weight=”500″ font_family=”Lato” font_type=”google” animation=”right-to-left”]ON-DEMAND[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#565656″ size=”38″ force_font_size=”true” size_phone=”25″ font_weight=”bolder” margin_bottom=”0″ font_family=”Lato” font_type=”google” animation=”right-to-left”]4 Reporting Categories That Drive Actionable Insights And Smarter Decision Making
[/mk_fancy_title][mk_fancy_title tag_name=”h4″ color=”#565656″ size=”20″ font_weight=”300″ font_family=”Lato” font_type=”google” animation=”right-to-left”]Marketing’s scope of responsibilities continues to increase—while the tools to help surface actionable insights are not on pace with all the added responsibilities.[/mk_fancy_title][vc_btn title=”VIEW NOW” style=”gradient-custom” gradient_custom_color_1=”#e67631″ gradient_custom_color_2=”#d3502c” size=”lg” align=”left” css_animation=”fadeInRight” link=”url:http%3A%2F%2Fevent.on24.com%2Fwcc%2Fr%2F1400146%2FE40D1D738514B8D20864EA4D18D3253D||target:%20_blank|” el_class=”buttonwidth”][vc_column_text][/vc_column_text][mk_padding_divider size=”51″][/vc_column][/mk_page_section][mk_page_section bg_color=”#f2f2f2″ sidebar=”sidebar-1″][vc_column width=”1/4″][mk_padding_divider size=”55″][vc_single_image image=”52″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css_animation=”fadeInLeft”][mk_fancy_title tag_name=”h3″ color=”#545454″ size=”25″ line_height=”85″ font_weight=”bold” font_family=”Lato” font_type=”google” align=”center” animation=”left-to-right”]John Hurley

[/mk_fancy_title][mk_padding_divider size=”19″][/vc_column][vc_column width=”3/4″][mk_padding_divider size=”51″][mk_fancy_title color=”#565656″ size=”20″ font_weight=”500″ font_family=”Lato” font_type=”google” animation=”right-to-left”]ON-DEMAND[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#565656″ size=”38″ force_font_size=”true” size_phone=”25″ font_weight=”bolder” margin_bottom=”0″ font_family=”Lato” font_type=”google” animation=”right-to-left”]Mastering The Data Trifecta: How To Inject Campaigns With Flawless Data
[/mk_fancy_title][mk_fancy_title tag_name=”h4″ color=”#565656″ size=”20″ font_weight=”300″ font_family=”Lato” font_type=”google” animation=”right-to-left”]In this webinar, you’ll learn how a groundbreaking approach to leveraging state-of-the-art data paves the way for better campaign predictions, reach, and ROI.[/mk_fancy_title][vc_btn title=”VIEW NOW” style=”gradient-custom” gradient_custom_color_1=”#e67631″ gradient_custom_color_2=”#d3502c” size=”lg” align=”left” css_animation=”fadeInRight” link=”url:http%3A%2F%2Fevent.on24.com%2Fwcc%2Fr%2F1395908%2FACAB706CD3A7AE15A28B842812D35917||target:%20_blank|” el_class=”buttonwidth”][vc_column_text][/vc_column_text][mk_padding_divider size=”51″][/vc_column][/mk_page_section][mk_page_section sidebar=”sidebar-1″][vc_column width=”1/4″][mk_padding_divider size=”55″][vc_single_image image=”88″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css_animation=”fadeInLeft”][mk_fancy_title tag_name=”h3″ color=”#545454″ size=”25″ line_height=”85″ font_weight=”bold” font_family=”Lato” font_type=”google” align=”center” animation=”left-to-right”]Klaudia Tirico

[/mk_fancy_title][mk_padding_divider size=”19″][/vc_column][vc_column width=”3/4″][mk_padding_divider size=”51″][mk_fancy_title color=”#565656″ size=”20″ font_weight=”500″ font_family=”Lato” font_type=”google” animation=”right-to-left”]ON-DEMAND[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#565656″ size=”38″ force_font_size=”true” size_phone=”25″ font_weight=”bolder” margin_bottom=”0″ font_family=”Lato” font_type=”google” animation=”right-to-left”]What’s Working In B2B Content Marketing: Research & Use Cases To Optimize Your Campaigns
[/mk_fancy_title][mk_fancy_title tag_name=”h4″ color=”#565656″ size=”20″ font_weight=”300″ font_family=”Lato” font_type=”google” animation=”right-to-left”]B2B buyers are increasingly relying on content to influence their purchase decisions.[/mk_fancy_title][vc_btn title=”VIEW NOW” style=”gradient-custom” gradient_custom_color_1=”#e67631″ gradient_custom_color_2=”#d3502c” size=”lg” align=”left” css_animation=”fadeInRight” link=”url:http%3A%2F%2Fevent.on24.com%2Fwcc%2Fr%2F1406935%2FBB2D111622C966E1B57250DF7E8A6CBA||target:%20_blank|” el_class=”buttonwidth”][vc_column_text][/vc_column_text][mk_padding_divider size=”51″][/vc_column][/mk_page_section][mk_page_section bg_color=”#f2f2f2″ sidebar=”sidebar-1″][vc_column width=”1/4″][mk_padding_divider size=”55″][vc_single_image image=”60″ img_size=”200×200″ alignment=”center” style=”vc_box_circle_2″ css_animation=”fadeInLeft”][mk_fancy_title tag_name=”h3″ color=”#545454″ size=”25″ line_height=”85″ font_weight=”bold” font_family=”Lato” font_type=”google” align=”center” animation=”left-to-right”]Dana Harder

[/mk_fancy_title][mk_padding_divider size=”19″][/vc_column][vc_column width=”3/4″][mk_padding_divider size=”51″][mk_fancy_title color=”#565656″ size=”20″ font_weight=”500″ font_family=”Lato” font_type=”google” animation=”right-to-left”]ON-DEMAND[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#565656″ size=”38″ force_font_size=”true” size_phone=”25″ font_weight=”bolder” margin_bottom=”0″ font_family=”Lato” font_type=”google” animation=”right-to-left”]The 5 Realities of Influencer Marketing
[/mk_fancy_title][mk_fancy_title tag_name=”h4″ color=”#565656″ size=”20″ font_weight=”300″ font_family=”Lato” font_type=”google” animation=”right-to-left”]After years of making headway in the B2C world, influencer marketing has officially “arrived” in B2B.[/mk_fancy_title][vc_btn title=”VIEW NOW” style=”gradient-custom” gradient_custom_color_1=”#e67631″ gradient_custom_color_2=”#d3502c” size=”lg” align=”left” css_animation=”fadeInRight” link=”url:http%3A%2F%2Fwebinars.demandgenreport.com%2Fcampaign-optimization-series%2F2017%2Fthe-5-realities-of-influencer-marketing%2F||target:%20_blank|” el_class=”buttonwidth”][vc_column_text][/vc_column_text][mk_padding_divider size=”51″][/vc_column][/mk_page_section]