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The New Models For Targeting & Engaging Buying Groups At all Stages Of The Journey

WEBCAST SERIES

April 23 – 27, 2018

As more B2B marketers focus on personalization and segmentation to targeted audiences to generate quality leads, this series will be critical to help revenue marketers analyze results from Q1 and improving plans for the remainder of the year. The B2B Campaign Optimization Series will address each of the foundational elements of successful campaigns.

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SESSIONS

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The Five Elements Of A Best-In-Class Integrated Campaign

In this Webcast, SiriusDecisions service director Craig Moore will share the five elements of an integrated campaign and how best-in-class companies approach the planning.

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The Modern Webinar: A Required Ingredient For The Modern Campaign

Modern webinars are more than just a single live event, they are a powerful tactic to execute iterative, ongoing demand generation campaigns.

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Why B2B Marketers Need To Personalize Content Experiences At Scale

From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization.

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Measure Twice, Cut Once: Set Your Campaigns Up For Success By Starting At The End

What’s the goal? It’s amazing how often marketers are willing to begin planning a campaign without answering it.

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How Current & Complete Data Drives Higher Campaign Conversions And Actionable Demand

This session will present use cases and prescriptive recommendations on how data cleansing and enrichment tools and tactics help companies evaluate and enrich leads.

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Optimize ABM Campaigns For The Demand Unit, Not MQLs

Not in this new account-based marketing (ABM) world. You’ll need to map MQL and campaign performance metrics to the new SiriusDecisions’ Demand Unit Waterfall.

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Analog Strategies For ABM Success: Digital Channels And Integrated Programs

At its core, Account-Based Marketing (ABM) is the start of a conversation-one that extends across your entire marketing team-and ends with Sales.

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Transform Event Data Into Actionable Intelligence That Informs Campaigns

As a B2B marketer, the pressure is on to understand which marketing activities generate the most revenue, and events continue to be a big part of that.

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6 Steps To Orchestrate Successful ABM Campaigns With Sales

In this webinar, you’ll learn the 6 steps used to build and launch an ABM program that meets the sweet spot of precision, ROI, and scale.

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Amp Up Your Content Strategy & Campaigns With “Auditory Storytelling”

B2B buyers are moving faster than ever and have less time and consideration to give your campaigns.

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SPONSORS

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