Making A (Content) Marketer: Lock Up Your Lead Gen With The Right Content Formats

SPEAKERS

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Alicia Esposito

Content4Demand

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Holly Celeste Fisk

Content4Demand

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Elise Schoening

Demand Gen Report

Overview

Friday, April 26th • 12 PM ET

Are you handcuffing yourself to the same few content formats over and over again? Open up a new level of engagement by learning to align your content with the right formats.

According to Demand Gen Report’s 2019 Demand Generation Benchmark Report, in-person events (76%), lead nurturing campaigns (58%) and webinars (58%) continue to be the top-three successful engagement tactics for respondents at the top of the funnel, and content syndication has emerged as a successful tactic for 30% of respondents — up from 24% in 2018. 

During this webcast, Alicia Esposito, Senior Content Strategist for Content4Demand, will discuss which asset formats are most effective in four main lead gen strategies: content syndication, email nurtures, social media and events. She’ll talk about the main characteristics and requirements of each strategy, and she’ll showcase client samples that demonstrate how careful format alignment led to lead-gen success. 

You’ll learn:

  • Where and when to use gated, long-form assets;
  • How you can benefit from the “Netflix effect;”
  • The best ways to break larger assets into bite-sized pieces for social media;
  • What content syndicators will and won’t distribute; 
  • The best formats to ignite an email nurture;
  • Setting influencer programs up for success;
  • Smart content that drives event traffic;
  • Assets that earn likes, shares and downloads in social media; and
  • The power of short, visual content. 
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