Campaign Optimization Series

5 Ways To Maximize The Scale & Personalization Of ABM Campaigns In An Uncertain, Digital-Only Marketplace

B2B marketing teams have always been challenged to scale their account-based marketing programs beyond a small handful of accounts. Today, the sobering COVID-19 realities are compounding this challenge and placing renewed pressures to deliver data-driven personalization across every account and stage of the customer lifecycle. 

How can you deliver powerful and personalized account-based experiences for today’s digital-only marketplace? Join Folloze for an informative webcast and learn: 

  • How top B2B brands are leveraging a rich dataset to create tailored one-to-one experiences and content journeys;
  • How to quickly service thousands — or tens of thousands — of accounts by building only a small number of experiences and leveraging your existing content; 
  • How to activate your sales team across every campaign with orchestrated motions and account touches; and
  • How to evolve your existing martech stack beyond automation to drive success across every stage of the customer lifecycle.  

Featuring

Randy Brasche

Randy Brasche

Folloze

Carlyn Manly

Carlyn Manly

Folloze

Marjorie Headshot Formatted

Marjorie Romeyn-Sanabria

Demand Gen Report

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