With 10 years of experience in documentary filmmaking, TV production, multimedia and, yes, producing propaganda films for the Japanese Ministry of Foreign Affairs, Randi Barshack, SVP of Marketing of RollWorks, will take us through “storytelling 101.” There’s a science behind stories that land for marketers in uncertain times. (Spoiler: it’s how she built narratives for multiple high-tech companies that drove over $1B in exit value.)
During this session, Randi will show you how to infuse “story” into everything in your marketing mix — from website to PowerPoint decks to product naming or even packaging and pricing. And above all? What we care about most right now, driving demand for your sales team (even so much as to 20x your goals).
You will take away:
- How timely storytelling can turn interest into demand;
- Actual campaign strategies you can leverage today;
- What buyers expect in this “new normal”; and
- How times of uncertainty change how you “sell” (Hint: you need to “solve”).