Campaign Optimization Series

Rockwell Automation’s Journey To Cleaner Data Through Data Orchestration

The Rockwell team knew that they could deliver more effective campaigns if they had better data quality. In the session, Katrina Lord, Marketing Automation Specialist, will share Rockwell’s journey in cleaning and enriching millions of records in their marketing automation platform. 

Katrina will uncover how Rockwell was able to:

  • Improve segmentation by normalizing and inferring key fields using Rockwell’s unique standards; 
  • Implement comprehensive audit trails; 
  • Unify data from multiple sources to provide a more complete and cleaner view of their customers and prospects; and
  • Automate these business processes to ensure their data stays clean over time.

Featuring

Katrina Lord Headshot

Katrina Lord

Rockwell Automation

Jake-Dennison-Openprise

Jake Dennison

Openprise

Andrew Gaffney

Andrew Gaffney

Demand Gen Report

© 2020 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Presented by
Demand Gen Report

Sign Up

Sign up for the full event and add this session to your agenda. As new sessions are added, we will notify you via email.

By clicking the button above, you agree to allow us to share your information with the speakers and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Sign Up

Instantly sign up for the full event and add this session to your agenda by clicking the button below.

By clicking the button above, you agree to allow us to share your information with the speakers and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Add To Calendar

It appears that you’re already registered for #COSeries. Add this session to your calendar using the links below.

© 2020 Emerald X, LLC. All Rights Reserved. Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Follow Us On

Ⓒ 2022 Emerald X, LLC. All rights reserved.