ABM Campaigns In A Post-Cookie World

With the end of third-party cookies next year, many are wondering how this change will affect the future of their ABM programs — in particular, ABM advertising campaigns.

In this session, Triblio Founder Andre Yee will cover how ABM leverages third-party cookies today and how it will be affected by this change. We want to prepare marketers by discussing what steps they should be taking this year to “future-proof” their ABM programs.

Join us as we discuss ABM in a “post-cookie” world and how to prepare your ABM campaigns to yield the best results in the future. You will learn:

  • How ABM advertising currently works and its dependency on third-party cookies;
  • The promising industry initiatives and emerging technologies on the horizon; and
  • How ABM campaigns should be designed in the post-cookie future to yield the best results.

Featuring

Andre

Andre Yee

CEO

Triblio

Klaudia Tirico

Editor

Demand Gen Report

© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Presented by

Sign Up

Sign up for the full event and add this session to your agenda. As new sessions are added, we will notify you via email.

By clicking the button above, you agree to allow us to share your information with the speakers and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Sign Up

Instantly sign up for the full event and add this session to your agenda by clicking the button below.

Your email:

By clicking the button above, you agree to allow us to share your information with the speakers and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Add To Calendar

It appears that you’re already registered for #COS21. Add this session to your calendar using the links below.

© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Ⓒ 2022 Emerald X, LLC. All rights reserved.