Campaign Optimization Series

How To Practically Apply Personalization To Drive Results

Marketers know they need to personalize the buyer’s journey: But many practitioners don’t prioritize personalization because it can be costly and time-consuming, and it’s difficult to showcase the ROI from these efforts. How can you make the case to prioritize personalization as part of your ABM and demand generation strategies to improve results?

Join us to hear Carly Botelho, Director of Demand Generation at Intellimize, explain how leading revenue organizations are using personalization to hit their marketing targets and how you can easily apply these practices to your own strategy. Key takeaways include:

  • What tools and processes you need for effective personalization;
  • Specific examples of how B2B companies are personalizing their websites;
  • Personalization strategies for known and anonymous visitors; and
  • How to scale personalization strategies with AI.

Speakers

Carly Botelho

Intellimize

Kelly Lindenau Headshot

Kelly Lindenau

Demand Gen Report

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Demand Gen Report is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

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Sign up to access all sessions in this series!

Demand Gen Report is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

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