Channel Marketing Remix: How New Content Formats and Approaches Are Driving Partner and Buyer Engagement
- Video Replay
Summary
Partners play a critical role in driving localized engagement and demand. However, due to lack of time and resources, many marketers in these organizations still rely on old-school, push marketing tactics. This is a tale as old as time, however, channel leaders are struggling to give their partners what they need to succeed.
During this webinar, experts from Content4Demand will spotlight new rules and realities in content marketing, and how they impact the broader channel ecosystem. In addition, they’ll reveal how channel marketers can:
- Develop a buyer-focused content strategy that includes a menu of customer and sales enablement content
- Repurpose and reversion content for specific industries and target accounts
- Embrace interactive content to create personalized buyer experiences at scale
- Use new content engagement metrics to fuel future marketing campaigns and sales follow-up
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