The self-serve digital buyer journey has empowered buyers while challenging marketing and sales operations to effectively identify which people and buying groups should be prioritized for sellers. To do this effectively requires looking beyond traditional lead scoring methods and incorporating all of the relevant buying signals.

Join guest speaker Kerry Cunningham, VP, Principal Analyst at Forrester, and Deniz Olcay, VP, Product Marketing at Dun & Bradstreet, for an interactive session to discuss best practices in prospect identification and scoring to empower your organization with actionable tips to deliver the best opportunities to sales teams.