sps17_logo_white_2

WEBINAR

SERIES

NOW ON-DEMAND

Modeling & Optimizing Your Marketing Plays For 2018

Our SPS webinar series has quickly become a top attraction for marketers. It’s optimally timed as marketers review and recap their performance metrics from the current year, and also form their plans, investments and goals for 2018.

Sessions

Right Person, Right Time, Right Message: Marketing Requirements For 2018 & Beyond

Finding ways to improve customer engagement is a top challenge for most marketers. Today’s buyers get bombarded with messages, announcements, blogs, social media and much more.

FEATURING:
sps17_matt_heinz
MATT HEINZ

Heinz Marketing, Inc.

ON-DEMAND

Exceeding Your 2018 Revenue Targets With AI And Data

Post Labor Day, B2B revenue teams are heads down in closing out 2017 and planning for 2018. This session will walk through the key plays you must have in your 2018 plan to increase sales and marketing alignment, drive pipeline and exceed revenue targets.

FEATURING:
sps17_miguel_gernaey
MIGUEL GERNAEY

Sage Software

ON-DEMAND

6 Steps To Building The Ultimate 2018 Marketing Plan

The new year is upon us and you may not be sure where to start with your 2018 marketing plan. As marketers, we often find ourselves on the dreaded execution treadmill.

FEATURING:
sps17_paige_mustro
PAIGE MUSTO

Act-On Software

ON-DEMAND

Budgeting For Account-Based Marketing: A Practitioner’s Story

According to SiriusDecisions, 92% of marketers call account-based marketing (ABM) a B2B must-have; and according to eMarketer, 41% plan to increase spending on ABM.

FEATURING:
sps17_john_dering
JOHN DERING

Demandbase

ON-DEMAND

Enough Hype – Your Roadmap To Operationalize ABM In 2018

Account-Based Marketing: You know you need it because you keep seeing statistics such as 97% of marketers report higher ROI with ABM than any other tactic, and 300% higher close rates are linked to ABM.

FEATURING:
sps17_timcook
TIM COOK

The Mx Group

ON-DEMAND

Optimize Omnichannel Campaigns In 2018: How To Reach Every Buyer In Every Channel

This session will share use cases highlighting how B2B organizations are overcoming the limitations of insufficient data and integration to expand their reach and buyer engagement.

FEATURING:
sps17_hurley
JOHN HURLEY

Radius

ON-DEMAND

Why You Can’t Afford to Keep Measuring Marketing The Same Way in 2018

Your job as a marketer is to educate buyers so they become qualified enough to buy. So why do you measure the success of your campaigns based on pageviews, clicks, form fills and downloads?

FEATURING:
sps17_chris_vandermarel
CHRIS VANDERMAREL

LookBook HQ

ON-DEMAND

Making The Case For AI In 2018: Get The Budget And Your Team On Board

AI assisted marketing and sales is revolutionizing how B2B is done, and you know your company needs it more than ever to compete and achieve your higher growth goals. But how do you pitch it to your team?

FEATURING:
sps17_deborah_holstein
DEBORAH HOLSTEIN

EverString

ON-DEMAND

Content Localization Is The New Norm: Facts And Figures To Guide Your Localization Strategy

Companies of all sizes are embracing international expansion as a revenue multiplier and competitive differentiator. If you think your competition won’t be pursuing this strategy, you may be in for an unpleasant surprise.

FEATURING:
sps17_juliana_pereira
JULIANA PEREIRA

Smartling

ON-DEMAND

An Audience-First Approach Today for Revenue Tomorrow: Let Data Guide Your Planning Strategy

Data is the lifeblood of effective campaigns, so don’t let your database hold you back from having a killer 2018.

FEATURING:
sps17_kyle_nakayama
KYLE NAKAYAMA

Ingram Micro

ON-DEMAND

Smarter And Granular Marketing Planning With Goals And Attribution

Q4 is here. Where has the time gone? And more importantly, how will your marketing team spend its time (and money) next year?

FEATURING:
sps17_feng_hong
FENG HONG

Full Circle Insights

ON-DEMAND

Content Marketing Hit-Makers: Audience-Centric Formats You Need To Add To Your Catalog

Whether you’re loyal to one or the other, or prefer a combination of several, the reality is that you still have a preferred music format.

FEATURING:
sps17_dana_harder
DANA HARDER

Content4Demand

ON-DEMAND

Sponsors

Sponsors

everstring_logo_a
fullcircle_logo_a
lookbook_logo_a
mx_logo_a
synthio_logo_a
acton_logo_a
c4d_logo_a
demandbase_logo_a
lattice_logo_a
radius_logo_a
smartling_logo_a
trueinfluence_logo_a
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.