For generations, sales engagement was driven by relationships and face to face meetings. At least for now, this approach is gone. Now what?
Your sales team needs your marketing expertise to help them build a new approach to develop and manage their sales engagement and relationships. Whether or not you have an ABM program in place today, the account and contact insights you gather from this strategy are now in high demand!
Join MRP’s SVP of Enterprise Sales, Devon Wellbrock, as she shares her first-hand experience making it through the challenges of the “new normal.” Specifically, this session will address:
- Unique challenges that B2B sales organizations face in the current “lockdown” reality
- Specific needs your salespeople have of you while they plan their FY21 strategies
- The types of data, insights, and technology that can deliver personal (not just personalized) interactions
- Marketing and sales team collaboration you can tap for competitive advantage