Traditionally, generating quality lead engagement is a task that has fallen squarely on Marketing’s shoulders. Marketing generates the lead, nurtures it until it’s deemed warm and hands it off to Sales. But as we approach what’s sure to be a dynamic 2021, it’s becoming more crucial for Sales and Marketing to share that responsibility by way of a hyper-coordinated, personalized nurture effort earlier in the buyer’s journey.
This session will cover best practices for building a coordinated nurture strategy and how AI-powered tools can help drive automation without sacrificing personalization. We’ll also preview insights from the brand new 2020 Sales Effectiveness Report and provide actionable examples of how Sales follow-up could play into a broader nurture strategy. You’ll learn:
- Why it’s beneficial to involve Sales earlier in the nurture process;
- How to leverage Sales without burdening them with manual work; and
- Tips for how to build your nurture program operationally.