In the last couple of years, intent data has been proven to help drive account-based marketing (ABM) success. B2B marketing and sales teams are investing in intent to sharpen messaging, prioritize outbounding and inform sales conversations — and the use cases continue to expand.
As you look into scaling successful intent-driven programs, note that how marketing technology and data can and should be used is constantly evolving. Is your ABM program and the way you use purchase intent data future-proof?
In this session, Triblio’s Chief Customer Officer will cover:
- Why you need to recognize the difference between purchase signals and noise;
- Key opportunities that come with access to global intent data;
- Challenges in data privacy and how to mitigate risks; and
- How to unify data in one account-based view for marketing, sales and the executive team.
