AI-Powered B2B Advertising: The Future of Targeting and Personalization
From AI-powered account identification to the rise of privacy-first strategies, there are myriad innovations transforming advertising campaigns across platforms. Join Hannah Jordan, Director of Digital Marketing, and Juan Alvarado, VP of Advertising Cloud at Demandbase, as they break down the key trends and technologies shaping B2B advertising and offer actionable strategies to future-proof advertising efforts. […]
5 Ways To Drive Growth With An Account-Based Experience GTM Strategy
The blending of ABM, revenue team alignment and customer experience (CX) has created a new model called Account-Based Experience (ABX). This go-to-market (GTM) strategy brings together data and insights to develop relevant and authentic marketing and sales plays throughout the B2B lifecycle. Are you ready to take on ABX in 2022? During this session, Tracy […]
Ditch The Pyramid Program To Engage Your Partners: How To Ensure Your Channel Is Loyal, Generating Demand, And Driving Revenue
Channel ecosystems are evolving at a head-spinning pace. Not only are solution providers expanding the number of primary and secondary brands they represent, a growing number are collaborating with a wide range of partners to meet the needs of their shared customers. And as a new generation of decision makers, sales staff, technicians and marketers […]
Hosting Virtual Lunches To Delight Leads In A Digital World
Is your mouth watering for new ways to attract and engage leads in the digital world? Join us as we look back at a recent fireside chat with Priscilla Genether of GrubHub and Dr. Andrew Hagner of Hill’s Pet Nutrition to learn how Hill’s Pet Nutrition used a Grubhub Corporate Account to connect with prospects […]
Redefining ‘In-Person’ — How A Digital-First Partner Marketing Strategy Boosts Channel Engagement
Channel marketers have long relied on in-person events and tactics to engage new and existing partners, as well as buyers. With a digital-first imperative, partner marketers must shift strategies to better engage audiences. This session will provide a framework for channel marketers to use when marketing to partners as well as marketing with partners. You’ll […]
Why Successful B2B Brands Excel At Listening & Learning
The world is changing way too fast for old, locked-down B2B marketing. Today, the winner in every B2B market is the brand that listens hardest, learns fastest and brings that learning to market every day. This session will revisit a recent discussion between Momentive CMO Leela Srinivasan and Doug Kessler, Founder of B2B tech agency […]
The Anatomy Of A B2B Buying Journey: Analyzing New Data On How Purchase Decisions Are Shaped & Selections Are Made
This session will look at key findings from the brand-new B2B Buyer’s Survey conducted by Demand Gen Report. Join Tracy Kraft, VP of Revenue Marketing at Demandbase and Demand Gen Report’s Founder and Editorial Director, Andrew Gaffney, for a sneak peek at this year’s benchmark research. We will also dive deeper into the behaviors and […]
Rethinking Channel Engagement – Hint: 80% Of It Happens In Outside Partner Communities
Given structural changes in our economy (before and after COVID-19), new buying journeys, emerging technologies, and the explosion of partner types, most firms are now considering ecosystems as the key ingredient to survival (and success). Engaging with these new partner types — including influencers, transactional, and retention — involves getting out of the “Field Of […]
The Tech, Tactics & Channels B2B Marketing Leaders Are Investing In To Drive Growth
This session will help kick off the Strategy & Planning Series and set the stage for many of the other presentations throughout the week. The content will feature exclusive new benchmark data based on surveys from 8,200 marketing leaders from 6 continents, 18 industries, and a range of personas, company sizes and types. The survey […]
Accelerate Pipeline Through The Power Of Data & Conversations
Buyers want to be treated like people, not acronyms. The good news is conversations are making B2B buying human again – and transforming the marketing and sales funnel. In this session, you will learn how to use real-time engagement to accelerate your pipeline and get back to what matters – your customers. Join Drift’s Sr. […]
