As marketers planned for 2026, they focused on rebooting old paradigms with tomorrow’s tech and creating a new hybrid workplace not based on location, but on the impact of artificial intelligence tools. At #SPS25, we did not feed prompts into ChatGPT — we posed them to leading B2B marketing experts, sparking real conversations, fresh perspectives, and actionable insights that you can use to fuel your team’s rocket to B2B marketing success.  

As AI continues to dominate headlines, this series cut through the noise to examine its real impact on B2B marketing and operations. Attendees explored real-time adjustments to stay ahead in a rapidly shifting go-to-market environment, smarter demand generation tactics, the latest Martech trends and how to leverage them for growth.  Tune in on-demand to this highly engaged audience of B2B decision-makers who came together to decode the future of marketing strategy.