Grab a seat by the campfire and get ready to hear how a B2B brand earns trust — not just with features and facts, but with heart. In this replay from #B2BMX West, Axon’s Abigail Stock shares the company’s journey of transforming brand strategy into a storytelling adventure that connects with customers on a deeper level.
In a high-stakes industry like public safety, credibility is everything. But Axon has found that the most powerful way to build trust is by telling real, human stories—those of the people who use their products to protect and serve. Their philosophy, “Our story is their story,” has shaped everything from award-winning documentaries to bold, creative product launches.
This session explores how Axon:
- Brings humanity into high-tech B2B marketing;
- Uses emotional storytelling to foster trust and loyalty;
- Crafts experiences that resonate far beyond product specs; and
- Embraces creativity to stand out in a traditionally conservative space.
Whether you’re leading brand strategy or simply want your marketing to spark more meaningful connections, this session will inspire you to ditch the dry slide decks and bring your brand to life through authentic stories.
