Join us at the Science Corner, where we’re replaying one of the hottest keynotes from #B2BMX West in Scottsdale. This time, it’s our popular Campfire Keynote!
Join Counselor Roderick Jefferson, a seasoned sales enablement leader, keynote speaker, and bestselling author, for a high-energy session where he unpacks how to use AI as a trail guide—not a crutch—in your sales and leadership journey. AI might deliver the data, but it’s still up to us to paddle with purpose, lead with empathy, and steer with strategy.
You’ll walk away with a backpack full of insights on how to:
- Scale stronger leadership using empathy + AI-driven insights;
- Make better decisions by letting AI inform—not dictate—your direction;
- Add context only a human can provide to AI-generated content;
- Build engagement through human-centered, authentic connections.
