Outplay. Outqualify. Outconvert. Welcome to GTM Island – where only the qualified survive.
In today’s B2B wilds, pipeline is scarce, buyer behavior is unpredictable, and your sales team is one bad lead away from voting marketing off the island. To win, you need more than a polished dashboard: You need GTM survival skills rooted in real buyer signals, context-rich handoffs, and campaigns built for speed and substance.
Join Josh Baez, Sr. Demand Gen Manager at NetLine, as he shares 3 critical skills top teams are using to outplay outdated lead gen, outqualify shallow intent, and outlast the campaign chaos.
You’ll learn how to:
- Stop chasing clicks and start qualifying buyers by timeline, pain, and urgency;
- Launch high-impact lead gen campaigns with precision and scale;
- Hand off leads sales teams actually want to follow up on;
- Route smarter and faster using signal strength, not job titles; and
- Ditch vanity metrics and prove progress where it counts: Pipeline velocity.
From signal scoring to sales activation, this session is your field guide to staying in the funnel and winning the pipeline game for good.
Marketers, the tribe has spoken.
