What You Don't Know Can Hurt You: How Marketing Can Close The Gap To Give Sales The Insights They Need

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Marketing Measurement:

Can marketing and sales truly become aligned? If you’ve ever sat at a table where marketing pointed the finger at sales and vice versa, we feel your pain. Marketing and sales are part of the same revenue creation team, but it doesn’t always feel that way. Good news: marketers now have the power to close the gap.

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