In today’s rapidly evolving marketing landscape, implementing effective strategies that drive targeted engagement and deliver measurable results is essential. Account-Based Marketing (ABM) has emerged as a powerful approach to tailor marketing efforts to specific accounts, maximizing their potential value. But marketers are hungry for the next level of ABM.
Join us for this session on July 19 at 12:00 PM ET, as we delve into the world of combining ABM with intent data. During this session, you’ll learn how to take insights from intent data and apply them to your ongoing ABM campaigns to drive personalized, account-centric marketing strategies.
This event promises:
- How buyer intent data can provide valuable insights into the preferences and behaviors of your target accounts;
- Understanding the importance of intent data in driving successful ABM strategies and identifying the most valuable intent data points for ABM campaigns;
- How to align sales and marketing teams to bring in more ABM wins using an intent-data and tech stack combo; and
- Proven strategies for optimizing your ABM approach based on data-driven insights.
Don’t miss out on this exclusive opportunity to take your ABM strategy to new heights with the power of intent data — because you’re ready to elevate to the next level.