The truth is, most of us market and sell based on our own internal processes or, worse yet, because it’s just the way we’ve always done things. “Thou shalt sign up for our E-book then book a live demo then go through discovery.” Sound familiar? But is that what your prospects actually want? When was the last time YOU got excited about reading an E-book or clicking on the “Talk to Sales” button?
Join Tyler Lessard, VP Marketing at Vidyard and author of “The Visual Sale,” to learn:
- The latest trends in how real humans prefer to learn and buy in the digital-first world; and
- What that means for your own demand gen, content and sales development strategies.
