AI is already being used in virtually all aspects of B2B marketing today — from content creation and campaign structure to audience mapping — and in many cases producing impressive results. However, many marketers have understandable concerns that increasing their reliance on machines will have negative impacts on creativity and the goal of building personal connections with buyers.
At this year’s B2B Marketing Exchange, riveting keynoter, Pam Didner, explored some of the AI applications already in use within the B2B landscape. Join us as we take a look back to:
- Better understand how AI impacts sales and marketing;
- Connect the dots between the AI and your job;
- Identify key actions and applications to kick off initiatives with your teams; and
- Identify potential AI initiatives that can impact each specific stage of buyer engagement.