Economic indicators for 2023 continue to trend unfavorably. And that’s putting it mildly. With soaring interest rates, skyrocketing inflation and budget cuts, marketers are facing renewed pressure to do more with less. So, how can we stay optimistic in the face of more change?
To get ahead, marketers must focus on predictable and repeatable strategies that impact the pipeline. And that kind of focus requires a new level of demand marketing efficiency and accuracy. Traditional strategy silos — think ABM plus demand tactics — simply won’t deliver the necessary results. The good news is there’s a way forward. And it’s proven.
In this exclusive Lunch & Learn from the 2023 B2B Marketing Exchange, experts from Integrate, 6sense and Tipalti discussed the power of Precision Demand Marketing. Join us on this look back to learn how to implement precision across four key areas: Target, Connect, Activate and Measure.
After this session, you’ll be able to:
- Hone your audience segments with laser focus to develop ideal customer profiles (ICPs) and define your GTM approach;
- Diagram your accounts down to buying groups and individual buyers and leverage intent signals to discover accounts that are in-market;
- Explore target account activation approaches for both marketing and sales and precisely map a complete buyer’s journey; and
- Implement measurement best practices, including shared goal setting, scorecard development and deal DNA analysis.