Economic uncertainty has prevailed in 2023, and advertisers are taking a second look at their ad budgets. To justify spending during the economic storm, each element of the ad mix needs to drive real results. But when everyone is using the same playbook, how do you stand out and ensure your strategy is creating critical impact?
Join us as we take a look back at this exclusive B2B Marketing Exchange session during which Ali Haeri, MNTN’s Vice President of Marketing, shared:
- The steps you can take today to differentiate your B2B business;
- A case study of MNTN’s own steps to innovate, including an exclusive look at the launch of the thought leadership hub MNTN Research;
- How to leverage social media in a non-obvious way; and
- The importance of educational content, including examples from MNTN’s own initiatives.