Before you fire up the grill for your next summer cookout or start leveraging intent data and building sales messaging, see what’s cooking in B2B marketing. In this webinar, Content4Demand content strategists and research partner Centiment’s founder team up to unpack the findings from their new 2023 report, “B2B Marketing in a Fast-Changing World.”
Learn what marketing leaders are seeing, planning and doing, including:
- Which industries are most impacted by economic turbulence;
- The content formats that are best at attracting attention and driving sales;
- How AI is changing approaches to SEO and content development;
- The role of marketers in the overall success of their organizations; and
- Tips for conducting your own market research successfully.
