The buying experience in B2B has changed dramatically in recent years. Buyers are now more informed and demanding than ever before, and they expect a personalized and seamless experience from start to finish.
In this session, you’ll hear from Steve Armenti, VP of Revenue Marketing at DigitalOcean and former global demand gen leader at Google. and former global demand gen leader at Google. With several demand and growth leadership positions under his belt, Steve focuses on building demand and growth teams that drive revenue. During his keynote, you will learn how to use ABM in a new capacity to meet the evolving needs of today’s B2B buyers.
We will revisit this exclusive B2B Marketing Exchange session covering topics such as:
- Aligning sales and marketing as step zero;
- The future of account intelligence and mapping (how gen AI accelerates this);
- Shifting from MQLs to MQAs;
- Redefining the role of lead generation;
- The power of ABM in lifecycle marketing campaigns;
- Ai-driven personalization for account-based strategies; and
- A new way to measure ABM.
