There’s a lot of talk around intent data and ABM, but not nearly enough real examples on how to use it. This session aims to demystify intent data and transform it from a catchy concept into a toolbox of tactical strategies. Sarah will be going over 5 tactics almost any marketing team could activate in the next 30 days, including person-level funnel models, creating dynamic account lists, actionable dashboards and more.
Join us for this B2B Marketing Exchange session encore to learn:
- Actionable Integration Techniques: How to immediately apply intent data tactics in your marketing and sales processes;
- Case Studies of Success: Gain insights from real-world examples demonstrating the effective use of intent data; and
- Quick Wins with Measurable Outcomes: Discover how to achieve quick, measurable results using intent data strategies.
