In today’s AI-driven landscape, the true competitive advantage lies not in the technology itself but in how it’s leveraged to enhance the human experience. Join Daniel Englebretson, AI Strategist and creator of the “Rule of 100” framework, as he unveils a practical blueprint for empowering B2B marketing teams to orchestrate highly relevant, authentic and contextual campaigns that put the human experience at the center.
Throughout this discussion, Englebretson will touch on how to:
- Foster a mindset shift across organizations to foster a better understanding of the AI’s potential in enhancing human-centric marketing;
- Adapt marketing strategies to leverage AI capabilities, redefine processes to incorporate AI-driven insights and balance AI utilization with maintaining authentic human connections; and
- Develop an AI toolkit tailored for your team’s needs by implementing the Rule of 100 for individual and team productivity gains; and
- Scale AI adoption across your organization using the ShiftOS framework.
