Organizations are quickly realizing that running AI with poor data can create unintended mysteries. To successfully use AI to find elusive buyers, you need to go beyond messy CRM data and run your AI with clean, accurate data. This can pull everyone together into a crack detective team that works with accurate, real-time buyer intent signals — the ones that your competitors are likely missing.
Join ZoomInfo sales and marketing leaders as they discuss practical ways to combine AI with high-quality data for better sleuthing and results. They’ll share actionable use cases that will crack the code for elusive buyers with buying signals and AI.
Key takeaways will include:
- How poor data can undermine AI efforts, with a focus on why clean, accurate data is crucial for AI to function properly;
- Practical ways to integrate high-quality data and buying signals with AI; and
- Real-world examples of how enabled GTM teams and buying signals drive business growth.
