Tools & Tactics To Help Improve Outcomes
At Key Engagement Points
When asked to rank their organization’s top priorities for 2017, 75% of respondents to the Demand Gen Report Benchmark Study cited “Improving Campaign Results” as their top priority.
As campaigns continue to shift towards a focus on target audiences, the Campaign Optimization Series has been a helpful source of guidance to effectively analyze Q1 results and improve plans for the remainder of the year.
During this week-long webinar series, you will learn about all the foundational elements of successful campaigns, including how to:
- Improve the depth and accuracy of your database to reach targeted audiences;
- Develop the right content offers and CTAs;
- Expand your content library to drive campaigns; and
- Adjust campaign elements and offers based on results.