B2B marketing teams have always been challenged to scale their account-based marketing programs beyond a small handful of accounts. Today, the sobering COVID-19 realities are compounding this challenge and placing renewed pressures to deliver data-driven personalization across every account and stage of the customer lifecycle.
How can you deliver powerful and personalized account-based experiences for today’s digital-only marketplace? Join Folloze for an informative webcast and learn:
- How top B2B brands are leveraging a rich dataset to create tailored one-to-one experiences and content journeys;
- How to quickly service thousands — or tens of thousands — of accounts by building only a small number of experiences and leveraging your existing content;
- How to activate your sales team across every campaign with orchestrated motions and account touches; and
- How to evolve your existing martech stack beyond automation to drive success across every stage of the customer lifecycle.