Learn how to transform your sales organization from a reactive, lead-based model into a proactive, intent + engagement savvy, Account-Based model.
Join this session and learn how to leverage data insights and internal partnerships to prioritize and personalize your outreach for pipeline generating engagement with your target accounts.
During the session ABM savvy marketers and sales teams alike will get insights on:
- The state of ABM for sales
- Why intent + engagement is the new lead
- The anatomy of a target account
- How to leverage marketing insights and intent data
- Best practices for operationalizing ABM for sales at scale