ABM for Sales Success: Leaning in with Intent + Engagement

  • May 11
  • On-Demand

Learn how to transform your sales organization from a reactive, lead-based model into a proactive, intent + engagement savvy, Account-Based model.  

Join this session and learn how to leverage data insights and internal partnerships to prioritize and personalize your outreach for pipeline generating engagement with your target accounts.

During the session ABM savvy marketers and sales teams alike will get insights on:

  • The state of ABM for sales
  • Why intent + engagement is the new lead
  • The anatomy of a target account
  • How to leverage marketing insights and intent data
  • Best practices for operationalizing ABM for sales at scale

Featuring

Jay Tuel Headshot

Jay Tuel

Demandbase

Tenessa Lochner Headshot

Tenessa Lochner

Demandbase

Andrew Gaffney

Andrew Gaffney

Demand Gen Report

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Presented by
Demand Gen Report

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© 2020 Emerald X, LLC. All Rights Reserved. Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626