Once you decide to invest in ABM, you’re faced with the inevitable question: How do we get started? The Content4Demand team knows that with any stellar strategy comes equally stellar execution. And that execution is fueled by content that anchors every engagement touch point and tactic.
Join Tonya Vinas, VP of Content Strategy and Services, and Alicia Esposito, Senior Content Strategist, to dig into the most common challenges with ABM stand-ups and receive tactical tips and best practices from top-performing brands.
Learn how to develop a content-driven ABM strategy (without all the hiccups), including:
- Outlining the sales journey and identifying key messaging;
- Developing a campaign theme that has the creative fuel to drive engagement across channels;
- Establishing a journey framework that combines a multitude of tactics and formats;
- Building a buyer-focused content strategy to support these deliverables; and
- Crafting powerful sales enablement and post-purchase content to drive client success and loyalty.
