Intent data by itself is interesting but not actionable; Predictive analytics by itself lacks the insight needed to start relevant conversations. Combine the two, and you’ve found your B2B Marketing sweet spot! This session will offer specific learning into how brands across different industries are combining intent data and predictive analytics in ABM and other targeted initiatives to:
- Identify the topics their target accounts are researching
- Identify the timing, buyers’ journey stage, and channels to reach those accounts
- Increase the speed of their B2B pipeline from consideration to close
- Create more effective hand-offs between marketing and sales teams
- Improve re-engagement rates
