Getting attention, engagement and loyalty from customers will be more challenging in the new economic climate. As budgets shrink and sales offers multiply, the best performing B2B marketers will create opportunity by fully aligning their campaigns to the changing needs of their buyers and customers.
This webinar will share ideas on how to quickly and efficiently develop buyer and customer insights to power more customer-centric campaigns. There’s never been a better time to focus on offering true value to your audience.
Topics covered will include:
- Buyer research;
- How to identify your ICP;
- Insights around mapping buyer/customer journeys; and
- How to achieve insights-driven campaign planning.
