As marketers look to scale their ABM programs, it is essential to be able to justify the results of both past and existing efforts. In our new reality, it’s even more crucial to focus on what’s working and what isn’t, to better deliver engaging and authentic experiences that are both effective and cost-efficient. Join Dun & Bradstreet’s Nipul Chokshi to learn about the type and class of metrics that can most effectively prove ABM success.
In the webinar, we will:
- Highlight the metrics and methodology that measure ABM programs most effectively;
- Identify the potential roadblocks (and how to avoid them) for measuring account engagement;
- Present real-life examples of how companies successfully measure their ABM programs; and
- Shine a light on the ugly truth behind A/B testing.