The Rockwell team knew that they could deliver more effective campaigns if they had better data quality. In the session, Katrina Lord, Marketing Automation Specialist, will share Rockwell’s journey in cleaning and enriching millions of records in their marketing automation platform.
Katrina will uncover how Rockwell was able to:
- Improve segmentation by normalizing and inferring key fields using Rockwell’s unique standards;
- Implement comprehensive audit trails;
- Unify data from multiple sources to provide a more complete and cleaner view of their customers and prospects; and
- Automate these business processes to ensure their data stays clean over time.