As B2B buying and selling continues to evolve in our digital-first reality, marketing teams are taking greater control over the lead-to-revenue cycle. In 2021, marketing teams must step up and architect 1:1 personalized experiences that support buyer self-learning and discovery across the entire customer lifecycle.
How can marketing teams deliver on their new digital selling mandate? How can marketing teams scale and take their ABM programs to the next level while overcoming long-standing organizational and technology challenges?
Join Folloze and Nancy Harlan, Global Head of ABM at Qlik, who will share how she is “breaking glass” to drive best practices for executing against a micro-focused go-to-customer strategy with both precision and scale. We’ll cover how to:
- Generate awareness and guide buyers through their unique journeys — spanning the entire customer lifecycle — with 1:1 value proposition messaging and unique content;
- Optimize existing ABM programs through precise micro-targeting and segmentation, and leverage a modern tech stack from Demandbase, 6sense, LinkedIn and Folloze — all designed to drive a highly personalized and relevant experience; and
- Scale existing ABM programs by removing internal organizational and data silos across demand generation, field marketing and ABM teams.