ABM Campaigns In A Post-Cookie World

  • May 12
  • On-Demand

With the end of third-party cookies next year, many are wondering how this change will affect the future of their ABM programs — in particular, ABM advertising campaigns.

In this session, Triblio Founder Andre Yee will cover how ABM leverages third-party cookies today and how it will be affected by this change. We want to prepare marketers by discussing what steps they should be taking this year to “future-proof” their ABM programs.

Join us as we discuss ABM in a “post-cookie” world and how to prepare your ABM campaigns to yield the best results in the future. You will learn:

  • How ABM advertising currently works and its dependency on third-party cookies;
  • The promising industry initiatives and emerging technologies on the horizon; and
  • How ABM campaigns should be designed in the post-cookie future to yield the best results.

Featuring

Andre

Andre Yee

CEO

Triblio

Klaudia Tirico

Klaudia Tirico

Editor

Demand Gen Report

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© 2021 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626